Google, along with Yahoo & Bing have joined together to create a new standard for the web. Schema.org is a site that is helping to define how to provide microdata to search engines in an easy way. Google's blog post really explains a lot of this great information. For search engine optimization followers and web developers, this is pretty big news. They explain it very easily on why this is such a great thing. Your website has a ton of great data in it. Sometimes it can be hard for the search engines to understand this data. This schema design allows you to tell the search engines exactly what your data means and why they should care about.
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